Westbrook s entry into Douyin has caused a storm. How do the Sanmou conquers the top stars?

When the news that the NBA All-Star player announced his entry into a short video platform became a hot search, the comment section instantly turned into a large joke player scene. Some people joked that "I can finally watch Westbrook teach mathematics online", after all, his iconic triple-double data was once a joke that fans talked about; some people predicted that the debut video would definitely reappear the classic "zombie jump shot". Behind this highly anticipated top feast, there is a tacit secret of content creators: In this era of scarcity of attention, what can make people put down their mobile phones and watch carefully is either extremely real or smart enough.

Interestingly, in the strategic sandbox of the virtual world, a silent battle for top stars has already begun. "Three Kingdoms: Deciding the World" attracts different types of strategy enthusiasts with its original six major professional systems - just like Westbrook chose to use short videos to show his three-dimensional personality outside the court, this SLG mobile game provides every player with an exclusive "content creation platform": Shenxing players can play the art of lightning sneak attacks, Tiangong masters are good at building black siege technology, and even the farming party can play resource management into a healing slow live broadcast.

Unlike traditional SLG's forced krypton routine, Sanmou's "content attractiveness" is based on a fair mechanism. When other games are still bombarding players with 648 gift packs, the design of "125 lottery tickets" for the start of the game, and the design of "a double orange general for free" is comparable to the top bloggers who give each fan a red envelope. What’s even more rare is the conscience setting of 20 draws to get oranges, allowing ordinary players to experience the pleasure of "drawing out a miracle alone" - if this wave of operations is placed on the short video platform, it can definitely create 100,000 popular unboxing videos.

When observing those e-sports stars who have settled in Sanmou, you will find an interesting phenomenon: former professional players are keen on studying the micro-operation skills of Shenxing profession, while entertainment anchors use Qingnang assisted play into a social scene. This design of free choice of career path is very similar to top bloggers choosing content tracks based on their own characteristics. The built-in burden reduction functions such as automatic paving and appointment siege in the game accurately grasp the contemporary people's entertainment needs of "both in depth and ease" - after all, even Westbrook has to carry an editing team to shoot vlogs, who is willing to burst into 007 styles in the game?

Looking at the data that Westbrook's Douyin account has gained 100,000 fans in five minutes, I suddenly realized that the underlying logic of the content platform and high-quality games are the same: a true top star never relies on harvesting feelings for a flash in the pan. Just like "Three Kingdoms: Planting the World" uses continuous optimization strategies to deeply retain players and warm users with a sincere welfare system, this persistence of "content is king" may be the real password to conquer top stars and the public.