The most valuable women s football team in the world does not have "freedom of dressing"?

Text | Yang Yuman

Barcelona "plays" the clothing rights in the sports world to the extreme.

Recently, the joint jersey of Barcelona and singer Travis Scott has completely taken off, and it has sold a high price of over US$2,000 in the secondary market. It is hard to find a star to create momentum on the upper body, and this old football club can always leverage huge value through a few clothes.

Barcelona and Travis Scott's jerseys together

Even a few days ago, when the girls' all-sponsored clothing entered the venue, people discovered that these few minutes of brief exposure could be sold by the club?

Barcelona women's football team wearing uniform clothing in the channel looked back at the photos that were public at that time, and the smiles on the players' faces were as always, but the fans in the comment area were already in a panic:

"Give me back to the Barcelona catwalk team"

"I won't see Bangbang's daily clothes in the future"

"Can I see them wearing various styles of private clothes in the future?"

...

The fierce reaction of the fans is reasonable, after all, the Barcelona women's football team has long been the top students in the "channel show" in the women's sports world.

Whether it is Alexia Putellas wearing a neatly tailored silhouetted blazer, or Aitana Bonmati's upper rasp-shoulder Polo shirt and jeans to interpret retro outfits... With a full aura in the channel, they are not like players to be upcoming, but like stars who have just come out of the street shooting scene of Fashion Week.

fans even began to expect the "OOTD" (today's outfit) of the player channel to surpass the game itself - there are multiple full-time accounts at home and abroad to carry photos and find the same style of players on social media.

Back to the present, the ordinary "dressing" from private servers to team uniforms is actually a clause in the long contract between Barcelona and Nike and Barcelona that has not been paid attention to in advance: players must wear the brand-provided clothing on all official occasions on game days.

Nike provides daily training and appearance equipment for Barcelona women's football team

Although the "uniform dress" regulations came a bit suddenly, the players' condition was not greatly affected - after all, on the day the dress code came into effect, Barcelona women's football team also defeated Chelsea women's football team 4-1. Soon they defeated Betis Women's Football Team 9-0 in the recent Spanish Women's League, locking in the Spanish Women's League championship this season with absolute dominance and achieving six consecutive league championships.

But outside the arena, this rule fermented quickly.

On the one hand, fans lamented that "the players lost their personality" and regretted that they could never see the Barcelona women's football fashion show again. What makes them even more regretful is that doing so will make the intimacy of talking on social media through outfits.

On the other hand, some people see the essence of the leap in the business value of women's football team. Because if you turn back a few years, there may not be any brand concerned about what female football players wear.

It is precisely these public opinion controversies that expose the commercial value of women's football that is worth pondering.

Recently, an evaluation report jointly released by the data platform Soccerdonna and World Sports pointed out that Barcelona women's football team has become the world's most valuable women's football team with a total valuation of 59.1 million euros; and in the 2025 Deloitte Football Wealth List, they won the top spot for the third consecutive year with an income of 17.9 million euros.

Barcelona Women's Super Cup Winning

Regardless of the team's strength or money-making ability, the Barcelona Women's Football Team is completely a fault-level existence in the world of women's sports.

Such continuous and high value has touched the sensitive nerves of the business world - in the eyes of sponsors, Barcelona women's football team has become a walking advertising space, so they naturally do not want to compete for the competition to secretly cross Chen Cang.

From the club's perspective, unifying the image is the prerequisite for letting sponsors pay. Some foreign media pointed out that the rights and interests of female football players have become one of the "bargaining chips" for Barcelona to sign a new 1.7 billion euro contract with Nike.

Putting aside many external views, the reality facing the Barcelona women's football team is that the development of the team cannot be separated from the sponsorship of Nike's real money, and this money actually supports the players' salary and youth training system, and gives the club the confidence to build a new exclusive training base for the women's football team.

To a certain extent, dress codes are like a "vote letter" - the women's football team needs to prove that they can follow the rules of the game in the professional sports market and use vested resources to continue to increase their value, so that they can have more bargaining chips to demand further voice and autonomy.

As for the future, many fans will inevitably have concerns: women's football girls who have lost their channel show will eventually become "soulless billboards."

In fact, there is no need to be so pessimistic, because the Barcelona women's football team is still exploring new attitudes and fashionable expression paths. This team, which once called the purple of red and blue "equal colors", has recently launched a number of joint jerseys in cooperation with the well-known music platform Spotify. The photos of the top bodies of the stars such as Salma Paralluelo and Bonmati can still gain millions of popularity on social media...

The enthusiasm and wisdom of the club and girls for the transformation of existing sports equipment has given birth to a more creative and more closely related fashion form with football..

Barcelona's "Equality is Our Color" series jerseys

The evolution of the channel fashion of Barcelona women's football team is essentially a microcosm of the development of women's modern sports value - globally, as brands such as PUMA and adidas increase their competition for women's football, future sponsorship contracts may contain more details such as "unified dress".

Nike's contract with Barcelona women's football team has tear apart the situation that women's sports development must face: fashionable expression without capital support is like a castle in the air, but complete surrender to the rules may kill the charm of this sport.

The Barcelona women's football team, which is in it, is still looking for a golden balance between business value and personality expression. Just like when they walk to the arena in uniform, they still use long-term accessories, carefully-treated hairstyles, or fingers with colorful nail polish to express their attitude and fashion.

dress can be uniform, but personality will never leave.

I believe that no matter now or in the future, the freedom and personality that once bloomed in the player channel will eventually be reborn in another form.