Liverpool s new jersey in 2025-26 season: Adidas new era begins

For Liverpool fans of a certain era, Adidas, as the club's jersey manufacturer, always occupies a special position in their hearts.

The company initially started working with the Reds in 1985, serving as the Liverpool jersey maker for 11 years before Reebok took over. Reebok dominated for ten years, and then in 2006, Adidas took over the heavy responsibility again.

In 2012, American sports brand Warriors Sports was responsible for manufacturing Liverpool jerseys, which was replaced by New Balance in 2015. Then in 2020, Nike took on this position for the first time. Now, Adidas has made a strong comeback and released its new season jersey today.

jersey contracts seem insignificant, but in fact they are an excellent way for football clubs to earn huge income. This is especially true for a world-class club like Liverpool.

According to Blinkfire Analytics, the Reds' total interactions on all their social media platforms reached an astonishing 1.7 billion times during the 2024-2025 season. This means that there are a huge number of eyes paying attention to their every move. jersey manufacturers know this well and know it will help them sell a large number of products.

Although the specific amount of the contract with Adidas jersey is confidential, we know that the replaced Nike contract is worth £30 million per year plus 20% of the merchandise sales share. Given that Liverpool decided to end its cooperation with Nike, it is not difficult to infer that the Reds will gain significantly higher returns from the new contract.

The Manchester City club, which is still carrying 130 allegations of financial violations, has reached a ten-year, worth £1 billion with Puma. This undoubtedly became the baseline Liverpool aims at when negotiating with Adidas.

As part of the new jersey release, Liverpool released a promotional video with the slogan "Your Dreams, Our Reality". In the video, there are both active men's and women's team players appearing, as well as club legends such as Daglish, Barnes and Ian Rush.

The entire video is filled with nostalgia, which may also imply the design style of the home jersey. During the last collaboration of Adidas, the Reds won three top league titles and the same number of FA Cups, so the design that pays tribute to history is naturally very popular. The design of the home jersey also clearly reflects this.

is self-evident, the main color of the jersey is red, with white embellishments (except for the Premier League badge - it is gold to highlight our defending champion). Its "classic and low-key" characteristics make it known as "the true manifestation of Liverpool's DNA." The white lines on the front of the jersey are reminiscent of the classic jersey where Fernando Torres scored countless goals. The overall appearance will make most senior fans feel familiar. It's not that Adidas' creativity runs out, the jersey looks both novel and compelling, just paying tribute to history in an interesting way.

away jerseys are slightly different. Usually, away jerseys tend to continue the look and style of the home jersey, just changing the colors and making a little adjustment. But in the away jerseys for the 2025-2026 season, although Adidas continued the nostalgic theme of the home jersey, its appearance was very different.

Yes, the shoulders still retain the iconic three stripes, and the Adidas badge on the right chest also has a slightly tilted three stripes. In addition, these elements, as well as Standard Chartered’s sponsorship logo, retain their main tones in red. The real striking change on the

jersey is its team logo design. It was reportedly inspired by the style of the badge on the main stand in 1906: a red shield embroidered with the ligament bird logo and the letter "LFC".

This off-white away jersey brings a full classic look to the Reds. Now we know that Wilz will wear the iconic No. 7 jersey, Kelkez will wear No. 6, Ekitic will be No. 22, and Flynnon's jersey will be No. 30. If you want to print Jota's No. 20 on your jersey, the relevant proceeds will be donated to the Liverpool Foundation.