Midea becomes Barcelona sleeve advertising sponsor

September 2, China's well-known home appliance brand Midea and Barcelona Football Club have reached a long-term cooperation agreement. From the 2026/27 season, the Midea brand logo will officially appear in the armband position of Barcelona's official game jerseys and training suits.

The cooperation agreement between Barcelona and Midea will last for five seasons until the end of the 2030/31 season. Starting from July 1, 2026, the Midea logo will appear on the left sleeve of Barcelona's first-team jersey, whether during game day or during training.

Vice Chairman of Barcelona Football Club Euste pointed out: "From the 2026/27 season, Barcelona Football Club will be honored to welcome Midea Group to join the great Barcelona family. The group's leadership in the field of smart home solutions and its commitment to scientific research and innovation are highly consistent with the club's spirit of looking forward to the future. This cooperation once again demonstrates the strong appeal of the Barcelona brand to global companies, and regards cooperation with Barcelona as the brand goal. "

President of Midea International Business Fu Jian said: " Barcelona Football Club is one of the most successful clubs in history and one of the most popular sports teams in the world. We look forward to establishing a long-term cooperative relationship to make Midea and Barcelona Football Club the world's number one together on and off the court."