Newcastle United s dream of a wealthy family is about to wake up

Two and a half months ago, when the Champions League theme song was played, Newcastle United ranked fifth in the Premier League, locking in the Champions League place next season; now it is only a week before the opening of the new Premier League season, but this year's summer transfer window is a disaster for the ambitious Newcastle.

The players they want to buy are all looking to Say NO.

Newcastle United has extended olive branches to many forwards this summer. First, they fell in love with Brighton's João Pedro, but was bought by Chelsea for 63 million euros; then they targeted Mbeumo and Cunya. The two first rejected Newcastle, and then joined the down-and-out giant Manchester United who has no European game to play next season. Later, he turned his attention to Liam Drapp, but Chelsea intercepted him.

In addition, Ekitic. Newcastle and Frankfurt have been negotiating for several weeks, and have been "flirting" for a long time, and have a quote of 80 million euros. However, I didn't expect that last season's league champion Liverpool was "rich" and inhumane. He directly intercepted the nobility and took Ekitic to Anfield for 95 million euros.

Then to Cesco, Newcastle United made a €90 million offer to the 22-year-old Slovenian supernova, and Leipzig has agreed to release the person. But just as Sesco was about to sign, Manchester United suddenly intervened. Unexpectedly, Sesco was determined to be on the "Red Devils", so Leipzig completed the transaction with a transfer fee of 85 million euros and let the Slovenian striker go to Old Trafford. In addition to the above players in Newcastle's transfer failure list, there are also Wyson who was taken away by Real Madrid and Crystal Palace central defender Gee who was about to be taken away by Liverpool.

Why can't Newcastle, who is not short of money, buy the person you like?

Sports Director Left, and there was a problem with the transfer operation

Two months ago, the club's sports director Paul Mitchell left office, which caused Newcastle's transfer operation to be severely damaged. Previously, there were media reports that coach Eddie Howe and Mitchell were not in a relationship, and the two often talked, but now after Mitchell left the club, Eddie Howe realized the importance of the existence of a sports director. Without Mitchell, Newcastle's summer transfer was instantly passive. Now coach Eddie Howe has to lead the team to train and command preseason games, while also taking into account transfer negotiations. Professional things must be left to professionals, let alone in the Premier League.

Recalling when Eddie Howe took over Newcastle, many transfers such as Isaac, Liframento, Portman, and Bourne were all worth the money. Look at it now...

The business value is not as good as "big6"

Newcastle has money and dare not spend it. After Saudi Sovereign Wealth Fund took over Newcastle, the Magpies was once labeled as "the richest club in the world." But in fact, this label is not accurate.

Due to the existence of PSR (Profit and Sustainable Development Rules), the club's losses during the three-year rolling cycle shall not exceed £105 million. Under this premise, although the boss behind him is one of the richest people in the world, Newcastle dares not do anything, does not dare to spend money hard, and can only operate under a strict salary structure. They were very envious of Chelsea and Manchester City, which spent money well before the PSR was released in 2013. At that time, these two clubs were able to defeat their competitors with their generous salary and make achievements with their money.

According to recent accounts released by Premier League clubs, wage expenditures for Arsenal (£327.8 million), Chelsea (£337.8 million), Manchester United (£364.7 million), Liverpool (£386.1 million) and Manchester City (£412.6 million) exceed Newcastle United's revenue (£320.3 million).

Why do you need to come up with this data? Because historically, in the top league, clubs with the highest payroll spending tend to average the most points per game. This is also one of the reasons why the so-called "six giants" have been able to achieve excellent results in the long run. At present, Newcastle is just close to the expenditure level of other major families in terms of income, and the income is nearly 50% different from them.

It is very realistic. There is still a difference between a strong team and a wealthy family. One of the necessary conditions for a wealthy family is its top-level commercial value. Newcastle is still too young in comparison.

Good results ≠ I am a giant, who won the League Cup last season and qualified for the Champions League. This gave Newcastle an illusion from clubs to fans: we are about to enter the ranks of giants.

If it were any team in the Premier League "big6", perhaps the above two report cards are nothing particularly worth showing off.

It is precisely this illusion that has caused Newcastle to have obvious deviations in its self-positioning, causing the club to hit the walls in this summer's transfer window. Newcastle naively believes that with the championship and the Champions League qualification, they can compete with the giant teams for those "hot cakes" in the transfer market.

But Newcastle did not expect:

For example, Trafford, he himself was strongly eager to return to Manchester City, such as Joao Pedro, he said that he grew up watching Chelsea's ball, such as Cesco, he himself had a strong desire to join Manchester United, even if it was the worst in 1951, Newcastle had no other bargaining chips except for not being short of money.

What's worse is that no one wants to buy now can come, and no one wants to keep them. Newcastle core Isaac has a heart to do, just want to go to Liverpool. The "Red Army" offer gave 110 million pounds of sincerity, but Newcastle, who is not short of money, rejected this attractive price. After all, the club still hopes that Isaac can stay in the team. However, head coach Eddie Howe said in public that there is no way to convince Isaac to stay in St. James' Park now.

(Isaac is eager to leave the team)

Now the Isaac incident also shows one thing: the Swedish forward has greater ambitions, and in his opinion, Newcastle next season will not meet his psychological expectations.

As the new Premier League season approaches, Newcastle United's challenges are becoming increasingly severe. The intensive schedule of multi-line combat will be a huge test for teams with insufficient lineup depth. If Isaac eventually leaves the team and fails to find a suitable replacement, Newcastle's prospects for next season will inevitably be dim. Currently, the club is stepping up its search for strikers, with the contact list including Aston Villa's Watkins, Leipzig's Oppenda, Chelsea's Jackson and Paris Saint-Germain's Gonzalo Ramos. But there is not much time left in the transfer window, and there is not much time left for Newcastle.

When Newcastle qualified for the Champions League on the last match day of last season, no one would have thought that this summer would be so long and the situation would be so complicated now.

Newcastle's "Big Family" Dream

It's time to wake up