Palmer s "ice" meets "ol" - Chelsea star and Bordeaux famous shop start trademark overtime

The smoke outside the Stamford Bridge had just dissipated, but another "Palmer showdown" quietly started at the British Intellectual Property Office. Chelsea midfielder Cole Palmer officially issued a "trademark pass" to his "opponent" outside the FA fans - the famous French Bordeaux Château Palmer - with the intention of registering his iconic celebration move "ice cold" and its derivative nickname "Cold Palmer" as a commercial brand, covering all products of clothing, care and even alcoholic beverages.

However, this "straight pass" was steadily confiscated by the opponent's goalkeeper, Château Palmer, with a history of 210 years. The winery has submitted formal objections, citing that "Cold Palmer" may dilute its brand recognition in the high-end wine market.

Historical data comparison:

• Château Palmer: In 1814, the original Gascq manor was purchased by British colonel Charles Palmer and changed its name. The international average price of genuine wine is about RMB 5,000 per bottle, and the top vintage was sold for 20,000 pounds.

• Cole Palmer: contributed 25 goals and 15 assists to Chelsea in the 2023/24 season. The celebration action "ice cold" appeared 19 times in the Premier League broadcast camera, and the number of social media topics played over 300 million times.

At present, the British Intellectual Property Office has initiated the review process, and both parties must submit additional materials within 60 days. If mediation fails, the hearing stage will enter. Industry legal experts predict that this "Claret vs. Blue" intellectual property war may continue until the end of 2025. Regardless of the result, "Cold Palmer" has become the most topical "derby" outside this summer's transfer window. The team of Palmer remains silent about this, but according to the Sun, if the trademark is approved, the first batch of "Cold Palmer" limited-edition sports drinks are planned to be launched on the Christmas schedule. As for whether Château Palmer will take advantage of the trend to launch the commemorative wine "Château Palmer vs. Cold Palmer" - the winery spokesman smiled and said nothing, and replied only: "Let the final whistle of the law decide."